Edward Ferrara (born November 22, 1966) is a
professional wrestling storyline writer, most notably for the
World Wrestling Federation and
World Championship Wrestling, often alongside
Vince Russo. Ed Ferrara began his work in television production and writing, contributing to shows such as
The TV Show and
Weird Science on the
USA Network. Ferrara was also a
wrestler in Slammers Wrestling Federation known as Bruce Beaudine. He was recently working on the creative team for
Total Nonstop Action Wrestling.
Biography
World Wrestling Federation
In 1998, he received a call from a network executive from USA Network, who asked him if he wanted a job as a writer in the
World Wrestling Federation (WWF). He matched the credentials required for the job including previous experience in wrestling and working in television production. He secured an interview with
Vince McMahon and began working with the WWF at the
King of the Ring in 1998. He immediately clicked with his writing partner Vince Russo.
During their partnership, they were credited with numerous storylines that led to increased television ratings for the WWF. Their mentality of constantly keeping viewers guessing led to numerous swerves and
heel and
babyface turns, often without much explanation. Ferrara is also reportedly behind the
Beaver Cleavage storyline, which was about the incestuous relationship between a mother and son. Eventually, the...
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