Ed Ferrara

Ed Ferrara

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Ed Ferrara

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Edward Ferrara (born November 22, 1966) is a professional wrestling storyline writer, most notably for the World Wrestling Federation and World Championship Wrestling, often alongside Vince Russo. Ed Ferrara began his work in television production and writing, contributing to shows such as The TV Show and Weird Science on the USA Network. Ferrara was also a wrestler in Slammers Wrestling Federation known as Bruce Beaudine. He was recently working on the creative team for Total Nonstop Action Wrestling.


World Wrestling Federation

In 1998, he received a call from a network executive from USA Network, who asked him if he wanted a job as a writer in the World Wrestling Federation (WWF). He matched the credentials required for the job including previous experience in wrestling and working in television production. He secured an interview with Vince McMahon and began working with the WWF at the King of the Ring in 1998. He immediately clicked with his writing partner Vince Russo.

During their partnership, they were credited with numerous storylines that led to increased television ratings for the WWF. Their mentality of constantly keeping viewers guessing led to numerous swerves and heel and babyface turns, often without much explanation. Ferrara is also reportedly behind the Beaver Cleavage storyline, which was about the incestuous relationship between a mother and son. Eventually, the...
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