It had previously been dubbed the "Playground Area of the Gulfcoast" from the 1940s through the 1980s, as witnessed by the name of the Fort Walton, Florida, later Fort Walton Beach, Florida (from 1953) newspaper, the Playground News, later the Playground Daily News, now the Northwest Florida Daily News. According to the Daily News, the term was coined in 1983 by a junior high school student, Andrew Dier, who won $50 in the contest for a new area slogan. Another unofficial term is the "Redneck Riviera," which also is sometimes considered to stretch to Gulf Shores, Alabama.