Entertainment Software Rating Board Interactive

Entertainment Software Rating Board Interactive

Entertainment Software Rating Board Interactive

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Description:
The Entertainment Software Rating Board Interactive (ESRBi) was a branch of the Entertainment Software Rating Board which existed from 1998 to mid 2003 which rated websites and online games.

Overview

ESRBi issued ratings providing information on the age appropriateness of a site, as well as information regarding the site's content.

ESRBi objectively labeled and provided information with regard to age appropriateness and content on each rated website. When used with an enabled, PICS-compatible browser, ESRBi users could screen rated sites based on their preferences. In any case, ESRBi provided reliable information that can be used by consumers when deciding whether to access rated areas.

If an entire website was rated, the ESRBi rating icon was located on the home page of the website. If only a section of the website is rated, the icon will appear on the first page of the rated web page section. If only an online game or interactive arena is rated, the rating will appear where the interactive arena or online game is accessed. The disclaimer, "The content of this site/page/game may change due to interactive exchange" must accompany any usage of the ESRBi icon.

Process

Ratings are generated by raters, randomly selected from a demographically diverse pool, who independently review the submitted materials and the site and generate a consensus rating based on ESRBi rating criteria. ESRBi raters are trained intensively in evaluating interactive entertainment content...
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