is a cellular phone-based sports information service offered by ESPN
and Verizon Wireless
. It has been carried on the Verizon Wireless
Network after it was relaunched in May 2007 as the ESPN MVP. Previously known as Mobile ESPN,
it was an Mobile Virtual Network Operator
(MVNO) run by Disney
using the Sprint
wireless network from November 25, 2005 until December 2006. The service was widely considered overpriced and a failure."ESPN's Cell-Phone Fumble," Businessweek,
October 30, 2006
As an MVNO
Its key feature was a sports application that could access news, highlights, and scores. The Java
-based application was able to provide real-time scores, such that the phone was frequently five or more seconds ahead of a television broadcast in updating scores. The application was also integrated with a SMS
service, so that the user was able to receive an alert whenever a favorite team scores or some other newsworthy event occurs.
The content was managed by an editorial team that created original content and repurposed content from ESPN.com's web site to fit the phone format. The majority of content on ESPN.com was also available on Mobile ESPN.
On September 2, 2006, Mobile ESPN streamed the first live sporting event ever delivered to a mobile phone in the United States. Fans watched live coverage from Ann Arbor
Mobile ESPN had only one phone available at... Read More