ESPN on ABC
(formerly known as ABC Sports
) is the brand used for sports
programming on the ABC television network
. Officially the broadcast
network retains its own sports division; however, for all practical purposes, ABC's sports coverage has been delegated to ESPN
, a sports cable network
majority-owned by ABC's parent, The Walt Disney Company
ABC broadcasts use ESPN's production and announcing staff, and incorporate elements such as ESPN-branded on-screen graphics, SportsCenter
in-game updates, and the BottomLine ticker. The ABC logo is used for the digital on-screen graphic
in the bottom right hand corner of the screen, and is also used for promotions so that viewers will know to tune into the broadcast network and not the ESPN cable channel.
Prior to September 2, 2006, the broadcast network's coverage carried the ABC Sports brand, although integration of ABC's sports division with ESPN had begun several years earlier. The branding change was made to better orient ESPN viewers with the programming on ABC and provide consistent branding across ESPN's outlets (shortly thereafter, ESPN2
's in-game graphics were likewise changed to refer simply to "ESPN"). Despite its name, ABC's sports coverage is supplemental to and not a simulcast
of ESPN, although ESPN and ESPN2 will often carry ABC's regional broadcasts that otherwise wouldn't air in certain markets.
Like its longtime competitors CBS Sports
and... Read More