Eugene Rimmel

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Eugene Rimmel (1820 – 1887) was a French perfumer and businessman responsible for manufacturing and marketing some of the earliest commercially made cosmetics.


Born in France, Rimmel moved with his family to London when his father accepted an invitation to manage a perfumery on Bond Street. Eugene apprenticed to his father, and, in 1834 opened his own perfumery, the House of Rimmel.

Father and son produced their first cosmetic products that same year. By the age of 24, Eugene Rimmel had become an immensely talented perfumer and cosmetics innovator. Considered by many beauty historians as a vanguard in the beauty and healthcare industries, Rimmel contributed greatly to the concept of hygiene and bathing. He was also among the first to develop scented pomades, mouth rinses and his signature "Toilet Vinegar".

The most innovative invention might be the first commercial non-toxic mascara product. It became so popular that rimmel is to this day the word for mascara in several languages including French, Italian, Portuguese, Persian, Romanian, Spanish and Turkish.

Eugene Rimmel was also considered an exceptional marketer and produced detailed......
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