Eureka Forbes

Eureka Forbes

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Eureka Forbes

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Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes Gokak based in Mumbai, is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s. The company operates in over 92 cities in India and employs over 6,000 individuals.

To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling. The corps of suit-clad Eureka Forbes salesmen were a tremendous success. They are now Asia's largest direct selling organisation with a 5,000 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily.

Such was the success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.

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