Fairtrade Town

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Description:
Fairtrade Town is a status awarded by a recognized Fairtrade certification body (i.e. the Fairtrade Foundation in the United Kingdom, TransFair Canada in Canada etc.) describing an area which is committed to the promotion of Fairtrade certified goods. By extension, the organizations also award the statuses of Fairtrade City, Fairtrade Village, Fairtrade Zone, Fairtrade Borough, Fairtrade Island, Fairtrade Country and Fairtrade University.

History

The Fairtrade Town campaign was first launched in 2001 in Garstang, Lancashire, under the initiative of Bruce Crowther, a local Oxfam supporter, and the Garstang Oxfam Group. The initiative, which aimed to promote Fairtrade certified goods in the town, was highly successful: within a couple of months, awareness of the Fairtrade Mark jumped to over 70% in the town while sales of Fairtrade certified goods increased significantly. Moreover, over the course of the campaign, Garstang developed links with Fairtrade cocoa farming communities in West Africa, which led to the twin town relationship with New Koforidua, Ghana.

As the activities at Garstang gained wider attention, the Fairtrade Foundation launched a set of Fairtrade Town Goals and an Action Guide to encourage others to follow in the town's success. During the 2001-2006 period, over 209 British towns were awarded the Fairtrade status by the Fairtrade Foundation. In October 2009 448...
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