Falla Nou Campanar () is a ValencianFalla. It is located outside of the city center and not within a neighborhood but on a plot to itself. Each year it has been the largest and most expensive falla. In 2006, it cost approximately, 600,000 Euros. To many, it represents the commercialization of falles and is seen as more of a tourist trap. It has a large amount of money at its disposal and for this reason can afford the best artists and engineers.