was a grapefruit
-flavored soft drink
released into the U.S.
market in 1996
by the Coca-Cola Company
around the same time as Surge
, another citrus
-flavored soft drink marketed by Coca-Cola (although Surge had caffeine
while Citra did not). Citra had a very similar flavor to Fresca
, especially the version of Fresca sold in Latin America
, which is sweetened with sucrose
(table sugar) rather than aspartame
as in the American version of Fresca. It also had a flavor similar flavor to Squirt
, except that Squirt
contains a trace of orange or tangerine flavoring.
In the U.S., Citra was rebranded as Fanta Citrus
as of 15 March 2004 "Coke to Boost Marketing of Fanta." csnews.com
26 March 2004. Online. LexisNexis Academic. 8 July 2006.. Citra should not be confused with Coca-Cola Citra
, a variety of Coca-Cola
with citrus flavoring.
The original marketing campaign had the theme "Curiously crisp Citra". The drink was always referred to as "citrus flavored" and never as grapefruit flavored, even though most of the taste was grapefruit and sugar.
It was made in the Citrus Blend and Lemon flavors. Fanta Citrus is discontinued, but was only in certain areas of the U.S.
The drink is still out in the shops but it now called Fanta grapefruit.