Fido Dido

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Fido Dido () is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant.They later stenciled Fido on T-shirts with the credo: "Fido is for Fido, Fido is against no one". These T-shirts became very popular in New York.

Fido Dido was licensed to PepsiCo in around 1988, but the character did not receive much attention or popularity until the early 1990s on numerous products, particularly stationery. Later, he was replaced with Cool Spot as the brand mascot.


Fido Dido reappeared in the 2000s and is still, , used on cans and advertising for 7up in countries worldwide.

Fido Dido has been licensed to Pepsico for their and Slice brands in markets outside the United States; 7 Up, a product of Dr Pepper Snapple Group, is licensed to Pepsico for manufacture and distribution in markets outside the U.S.Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.


Fido Dido and other friends also appeared in Saturday morning bumpers for CBS from 1990 to 1993.

In 1993, a Fido Dido video game was created for the Sega Mega Drive/Sega Genesis, but was not released commercially, however the ROM image of the game has appeared online.

There was a Neopets sponsor game starring Fido Dido.

In the early 1990s Fido Dido had his own comic strip in the teenage magazine YM.

Fido Dido appears in the...
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