Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. The mascot designs show some representing a characteristic feature (costume, flora, fauna, etc.) of the host country.
The World Cup mascot is frequently one or more anthropomorphic characters targeted at children with cartoon shows and other merchandise released to coincide with the competition.