First Choice (travel firm)

First Choice (Travel Firm)

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First Choice (travel firm)

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Description:
First Choice is a brand name used by TUI Travel PLC to sell package holidays in the United Kingdom.The brand is also the name of a chain of travel agents that are part of the same group.

Pre-Thomson Holidays Merger History

In 1973 a new travel company was created called Owners Abroad. In 1994 the company was rebranded First Choice Holidays PLC. First Choice has received two bids from Airtours which First Choice described as hostile. In July 2005, First Choice Holidays purchased The Europe Express Group of Companies consisting of multi-channel distribution companies including: go-today.com for direct to consumer vacation packages, E.E.I. Travel and Brian Moore International Tours (BMIT) with travel agent distribution, Travel Services Europe (TSE), the contracting division for hotels and travel services throughout Europe.

Airline

First Choice Holidays Plc. used their own in-house airline First Choice Airways, formerly known as Air 2000. First Choice Airways and Thomsonfly were the UK's main charter airlines, and following the merger between First Choice and Thomson in 2007 it was announced that both First Choice Airways and Thomsonfly would merge to become Thomson Airways, which started operations in November 2008.

As of 2011 most First Choice Airways aircraft that are part of the Thomson Airways fleet still bare their former FCA livery, changes are taking place to repaint all aircraft in the refreshed Thomson Airways livery over the next year.

First Choice Airways was to be...
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