Flemings (supermarkets)

Flemings is a chain of supermarkets in Sydney, Australia. The chain is owned by Woolworths Limited and only two supermarkets still trade under the Flemings brand name. Internally they are known as Woolworths, feature the same marketing materials and carry the same home brand products. The remaining Flemings supermarkets are located at Bexley North and Jannali. The Pendle Hill store was refurbished and rebranded Woolworths in late 2009. The Umina Beach store on the Central Coast of NSW closed on the 17th June 2010 due to Woolworths opening a new store opposite the old flemings store .

History

The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the business boomed and the name changed to "Flemings Food Stores". By the time Flemings was sold out to Woolworths in June 1960, there were 55 stores operating under the "Flemings" banner in Sydney.

The Fleming family continued operating the chain through Woolworths for the next 10 years before they began operating the now-defunct Jewel Food Stores supermarket chain.The current Flemings logo was launched in the early 1990s, although it is no longer internally used.

See also

• Woolworths Limited

References

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