Jamie "Fletch" Fletcher is a fictional character from the British Channel 4soap operaHollyoaks, played by Sam Darbyshire. The character debuted on-screen during episodes airing in October 2005. Fletch was created by executive producer David Hanson as a recurring character. In 2007 new executive producer Bryan Kirkwood promoted Darbyshire to the regular cast. Fletch made his final on-screen appearance on 21 August 2008. Fletch's main storyline was an addiction to the drug heroin.
In 2007 Darbyshire was promoted to the regular cast by executive producer Bryan Kirkwood as his screen time increased as part of central storylines.
In 2008 Fletch was involved in a storyline in which he and Sasha Valentine (Nathalie Emmanuel) become addicted to heroin. In his final storyline he is seen taking the drug in the Ashworth's house after they try to help him. Whilst interview by newspaper The Sun, Darbyshire stated: "Fletch accidentally hits Hannah in the chaos, the Ashworths send him away."