FM104

FM104

Radio Station
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FM104

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Description:
FM104 is an Independent Local Radio station broadcast across Dublin, Ireland, on the frequency 104.4 MHz. It is operated by Capital Radio Productions Limited (unconnected with, and not to be confused with, Capital Radio plc), and is a subsidiary of UTV Radio. The station broadcasts under a sound broadcasting contract from the Broadcasting Commission of Ireland. FM104 broadcasts from Macken House in Dublin's Docklands. The radio station is frequently advertised on parent company UTV Media's UTV TV channel along with other subsidiaries, such as UTV Internet, UTV Talk and U105.

History

Capital Radio, as the station was originally called, was the first Independent Local Radio contractor to take to the air in 20 July 1989. Although initially moderately successful, following the launch of rival 98FM, the station consistently trailed in the ratings. In May 1991, the station relaunched as Rock 104, however this was unsuccessful and the station re-branded again in April 1992 to Dublin's FM104, using the tag-line "Superstars of the 80s and 90s".This format was moderately successful allowing the station to reach financial stability. However, the station still lagged behind its competitor 98FM. A change in programming direction in 1995, together with the introduction of the highly successful Strawberry Alarm-clock saw it finally overtake 98FM, though 98FM would itself undergo a (less radical) relaunch, dropping the "Classic Hits" moniker, and poaching Chris Barry...
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