Franco Moschino

Franco Moschino

Fashion Designer
Fashion Designer Less

Franco Moschino

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Franco Moschino (February 27, 1950 - September 18, 1994) was an Italian fashion designer remembered for his witty, colorful, lively and provocative designs which not only challenged, but poked fun at, the fashion establishment.

Early years

He was born in Abbiategrasso, Lombardy, located c. 22 km from Milan. Before becoming a fashion designer, he attended Accademia delle Belle Arti in Milan to study fine arts in 1967 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 1971 when he became an illustrator for Gianni Versace, and continued to work for him for another six years. From 1977 to 1982 he designed for the Italian label Cadette. His father died when he was four.


He founded his own company, Moonshadow, in 1983 and launched the Moschino Couture! label that same year. At first, he designed casualwear and jeans, but his line eventually expanded to lingerie, eveningwear, shoes, menswear and perfumes. In 1988, he launched a less expensive Cheap and Chic line. His designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug-socket drop earrings, and bodices made out of safety pins. He was dubbed the Jean-Paul Gaultier of Italian fashion for his highly innovative designs but their styles are...
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