, or Mango Frooti, as it is popularly called, is the largest-selling mango
drink in India
. It is the flagship product
of and the most successful drink offered by Parle Agro India Pvt. Ltd.
Frooti was launched in 1985 in TetraPak
packages. It is also now available in PET
bottles and rectangular shaped packs. Frooti is exported to the U.S.A
, Saudi Arabia
, New Zealand
The drink contains mango pulp
, citric acid
, ascorbic acid
,salts, and approved colouring and flavouring.
Frooti was launched in a green rectangular TetraPak as a ready-to-serve mango drink. Although it wasn’t the first mango drink, Frooti quickly acquired a large market share. The packaging played a major role behind its success, since it could be carried easily and conveniently. Frooti also provided a refreshing mango taste that translated into a huge demand for itself. The tagline “Mango Frooti, Fresh and Juicy”, helped the brand strengthen and consolidate its position as the leader.
Over the years the brand has experienced a series of repositioning. From the original tagline “Mango Frooti, Fresh and Juicy” to “Juice Up your Life”. Eventually, the original tagline- “Mango Frooti, Fresh and Juicy” was reinstalled. The present ad campaigns focus on reaffirming Frooti’s... Read More