Game of the Century (college basketball)

Game Of The Century (College Basketball)

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Game of the Century (college basketball)

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The Game of the Century in college basketball was a historical NCAA game between the University of Houston Cougars and the UCLA Bruins played on January 20, 1968 at the Astrodome in Houston, Texas. It was the first NCAA regular season game broadcast nationwide in prime time. It established college basketball as a sports commodity on television and paved the way for the modern "March Madness" television coverage.


The UCLA Bruins were the dominant NCAA men's basketball program of the era, winning NCAA Men's Division I Basketball Championships in 1964, 1965, and 1967. Houston Cougars coach Guy V. Lewis wanted to prove his program's worth to his critics, so he decided to schedule UCLA. Houston and UCLA had met in the previous season in the semi finals of the 1967 NCAA Men's Division I Basketball Tournament. UCLA had prevailed against Houston 73–58, and won that championship.

The game

Ted Nance, the sports information director for the University of Houston, put the schedule together. UCLA sports information director J.D. Morgan talked Bruin head coach John Wooden into the game by explaining how great it would be for college basketball. Nance put advertisements in the Cougar football programs touting the game as the "Game of the Century."

The game was televised nationally...
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