GameWeek Magazine

GameWeek Magazine

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GameWeek Magazine

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GameWeek Magazine was a weekly video game magazine that was made by Cyberactive Media Group, Inc., a publishing company which specialized in business-to-business products serving the computer and video game industry. GameWeek was the leading trade publication of its time, and to this day remains the last printed trade publication which served the North American market.

History

It was published initially under the name Video Game Advisor (VGA) beginning in 1995 and changed names twice, to GameWeek, as it is best known, and later to Interactive Entertainment. "Interactive entertainment" was a phrase that is attributed to the magazine, but became part of the industry's vernacular and was popularized by Hal Halpin, founder and publisher - representing the convergence of the console, online and computer games sectors.



GameWeek was a glossy tabloid-sized newspaper-style magazine which included interviews with the game industry’s leading personalities, feature stories on the latest trends and reviews and previews of products from a salability perspective (as opposed to enthusiast media, which covered games from their playability or fun-factor). A significant portion of the magazine’s advertising revenue came from game publisher ads promoting upcoming titles to the leading retail buyers – who comprised the bulk of the 63,000 subscribers.

<!-- Commented out because image was deleted: -->The publication went largely unopposed throughout its history, largely...
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