The area surrounding the station is an important commercial and entertainment district. The station is located at the western end of Teheranno, home to many corporate headquarters and impressive towers, while the area immediately to the north of the station is densely packed with bars, restaurants and clubs. There are also many shops in the subway station below ground. In 2007, the area was the 10th most expensive shopping street in the world with an average rent of US$431 per square foot.
This station serves as a crucial transfer point between Line 2 and buses to all over Seoul and southern Gyeonggi province. In addition, it will become the northern terminus of the Sin Bundang Line around September 2011 with the southern terminus at Jeongja Station.