H.E.R.O. (Higher Education and Research Opportunities in the UK)
<!-- Deleted image removed: right|frame|250px|The H.E.R.O. website| -->Higher Education and Research Opportunities in the UK (HERO) is the official gateway website to the UK higher education system and also serves as an introduction to research organisations and bodies within the UK.
The idea of a single site to promote the UK higher education system was discussed by stakeholders in the UK higher education sector resulting in the idea of a "UK HE Mall" website.
The case for the site being that although many people perceive that the UK has a higher education "system", it is in fact made up of autonomous bodies who may or may not receive some public funding.
The UK HE Mall proposal was developed into the HERO website, launched in November 2000, which is produced by HERO Ltd, an internet publishing company based in Newcastle-Upon-Tyne.
HERO aims to be:
the primary internet portal for academic research and higher education in the UK;
the natural entry point for enquiries about higher education in the UK for the widest possible range of customers;
a showcase for the diversity and quality of research and higher education in the UK.