Harold Harmsworth, 1st Viscount Rothermere

Harold Harmsworth, 1st Viscount Rothermere

Harold Harmsworth, 1st Viscount Rothermere

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Harold Sidney Harmsworth, 1st Viscount Rothermere (26 April 1868 – 26 November 1940) was a highly successful British newspaper proprietor, owner of Associated Newspapers Ltd. He is known in particular, with his brother Alfred Harmsworth, the later Viscount Northcliffe, for the development of the London Daily Mail and Daily Mirror. He was a pioneer of popular journalism. He was also the elder brother of the Liberal politician Cecil Harmsworth, 1st Baron Harmsworth.

Newspaper proprietor

Harmsworth founded the Glasgow Daily Record, and the Sunday Pictorial, but his greatest success came with the Daily Mirror, which had a circulation of three million by 1922. His elder brother died without an heir in that year, and he acquired control of the Daily Mail.

Rothermere's descendants continue to control the Daily Mail and General Trust.

Harmsworth was created a baronet, of Horsey in the County of Norfolk, in 1910, and was raised to the peerage as Baron Rothermere, of Hemsted in the County of Kent, in 1914.

Public life

Rothermere served as President of the Air Council in the government of David Lloyd George for a time during World War I, and was elevated to Viscount Rothermere, of Hemsted in the County of Kent, in 1919. In 1921, he founded the Anti-Waste League to combat what he saw as excessive government spending.

In 1930, Rothermere purchased the freehold of the old site of the Bethlem Hospital in Southwark....
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