Harris Interactive

Harris Interactive

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Harris Interactive

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Description:
Harris Interactive (), headquartered in New York, New York, is a custom market research firm, known for the Harris Poll. Harris works in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Harris claims to have clients in more than 215 countries and territories through North American, European, and Asian offices and a network of independent market research firms.

The company is a member of numerous research organizations, including the US National Council of Public Polls, the British Polling Council , the Council of American Survey Research Organizations, the US Council for Marketing and Opinion Research, and the UK Market Research Society.

History

Harris Interactive was founded by Dr. Gordon S. Black in 1975, then a professor of political science at the University of Rochester in New York. The company was originally named the Gordon S. Black Corporation. In 1996, it acquired Louis Harris & Associates (founded in 1956) from the Gannett Corporation. In 1997, the merged company renamed itself Harris Black International Ltd.

Growth of online polling

In 1997, the Internet was relatively new to the non-technical public. Harris Black International Ltd began exploring its use in the fall of that year. In December 1999,...
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