HBO Asia

HBO Asia is a franchise of HBO in Asia. HBO Asia is now a joint venture of media giants Viacom (25%) and Time Warner (75%). Sony Pictures Entertainment and Universal Studios exited the fifteen year-old HBO Asia premium movie joint venture on January 16, 2008.

History

Launched in 1992, Singapore-based HBO Asia is a commercial-free 24-hour subscription movie channel. It also offers some original movies and series that are produced by the Emmy and Golden Globe award winning American channel, HBO.

HBO Asia has five channels under its multi-channel strategy (HBO, HBO Signature Asia, HBO HiTS, HBO Family Asia and Max). HBO launched its first subscription Video-On-Demand service, HBO On Demand, in Hong Kong, it was launched in Singapore a year later.

HBO recently launched its first regional HD channel, HBO HD, in Singapore, Hong Kong, the Philippines, Thailand and Malaysia. HBO is available in twenty-two countries throughout Asia and has closed-captioned subtitling in several local languages.

In 2010, two new idents for HBO Asia (created by JL Design) were launched . The two new idents are Magnet and Dreamscape.

HBO also launched its first Asian movie channel RED in Indonesia, Malaysian and the Philippines.

Slogans

• Simply The Best: 1992 to 2009
• It's Not TV, It's HBO : 2009–present

Programming

HBO Asia has licensing deals with two major Hollywood conglomerates and their film studios: Time Warner (Warner Bros. Pictures; New Line Cinema, HBO Films, Castle Rock......
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