Heat is a
British entertainment magazine published by German company
Bauer Media Group. it is one of the biggest selling magazines in the UK, with a regular circulation over half a million. Its mix of celebrity news, gossip and fashion is primarily aimed at women, although not as directly as in other women's magazines. It also features movie and music reviews, TV listings and major celebrity interviews.
History
Heat was launched in February 1999 as a general interest entertainment magazine, at a cost of more than £4m. However, unlike other Emap (now Bauer) launches before and after, it was not an immediate success, with a circulation below 100,000. A series of revamps quickly repositioned the magazine as a less serious, more gossip-oriented magazine aimed at women, and circulation quickly grew. A series of high-profile celebrity relationships, such as between
Jennifer Aniston and
Brad Pitt provided ample material, while reality shows such as
Big Brother and
Pop Idol grew popular at just the right time to help fill pages. Heat achieved record sale figures when
Jade Goody had a make-over and was first on the front cover after her stint in
Big Brother 3 (2002) and later when
Nikki Grahame and
Pete Bennett from
Big Brother 7 split and Nikki spoke exclusively to Heat (2006).
In 2009/10 heat spearheaded a campaign alongside Girls Aloud's Nicola Roberts advocating the banning of sunbed use in the UK for under-18s. The campaign was a success and a bill was passed by Parliament...
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