Here Are A Few Simple Ideas For Your Search Engine Ranking Efforts
You may recollect a quote from a movie that said "If you build it they will come", it was out of a movie called Field Of Dreams. And not long ago the same was true of websites, now things are much different. These days if you need to get people to your websites then you need to do proper search engine optimization otherwise known as SEO.
In this article we are going to go over a few search engine optimization strategies that you really should use. There are two varieties of seo. The two varieties of seo are generally on and off page optimization. On page SEO occurs when you create your web pages so the search engines like them and therefore give you better rankings in the search engine results. When it involves off page optimization, it is simply the opposite. This is about setting up backlinks to your website. One way links also help raise up your search rankings in the online search engine results.
Whenever you are ready to start your on page SEO, you will discover that there are a few basics that are required. Each page you create should be targeted around only a couple of keyword phrases. Let's imagine you want to rank for a term such as "Fast Weight Loss Programs", assuming your targeting a weight loss site. The first thing you will probably want to do is have that term as the title of the web page. The first words of your page should furthermore have the keyword focused phrase included in the text. Some people are unable to make the key phrase phrase fit in to the first sentence and still make it read the right way. If that's the case make sure it is in the second sentence.
Your search term should also be included in every other paragraph of the post, don't fill all the written content with the phrase as you may be penalized for search phrase stuffing. So as an common article or post will have about 7 to 8 paragraphs of content, dependent on the writer, your keyword phrase ought to be included 4 or 5 times through the post. Another thing that is important is that your phrase ends up in the final paragraph, regardless of whether you have the phrase in the section before.
Okay now that the subject material is optimized it is time to perform your off page search engine optimization. All you have to do is to start backlink building for that page. Additionally you want to make sure that the links your building use your search term as the anchor text for the one way links. So when folks click on that phrase they are brought to your site. These kinds of links are extremely potent in the search engines and the more backlinks you have the higher you will rank.
While there are a lot of ways you can create these links, article marketing will probably be the best and easiest way to build plenty of high quality backlinks to your site. For those of you who don't know, article marketing is any time you create and article about your web site and include a link in the article. Once you have the article or articles created you merely take these articles and distribute them to article directories. And once the article directories publish your articles and other people take them from the article directories and publish them on their websites your getting another link.
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