is a breakfast cereal
that has been made since 1965 by Post Cereals
. It consists of honey
cereal bits in a honeycomb
shape. It is wheat
At the end of 2006, Post changed the formula for this popular brand of cereal in order to improve its health content. This change, although tested by Post beforehand to positive reviews, had received mainly negative reviews from consumers.
Following this public response, in March 2007, Mullsberry
(then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal, that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." This was set forth in a letter that was sent to many of the consumers who had complained to Kraft during the early months of 2007. The letter accompanied, in many instances, a complimentary box of the newly reworked Honeycomb. The new "Improved Taste" version of the cereal still was not as good as the original version to most people that grew up with it.
Three additional variations have also been created, Strawberry Blasted Honeycomb
, which has added strawberry
flavoring and Chocolate Honeycomb
which add a chocolate flavoring to the pieces. A new variety has been added called Cinna-Graham Honeycomb
which adds a cinnamon flavor to the cereal.
As per the product's ingredient list, it is made... Read More