How To Make Sure Your Readers React To Your White Papers
Whitepapers are a greatexample of the pressuretechnology has placed onwriting and how it isread. Because typicallyreaders tend to scan now,the format of thesedocuments has changed.The high poweredexecutives out therearen't able or likely tospend lots of timereading highly detailedwhitepapers.
There has been a shiftto less information thatis easier to digest thanit used Less
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White papers are a great example of the pressure technology has placed on writing and how it is read. Because typically readers tend to scan now, the format of these documents has changed. The high powered executives out there aren't able or likely to spend lots of time reading highly detailed white papers.
There has been a shift to less information that is easier to digest than it used
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