Hugo Boss

Hugo Boss

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Hugo Boss

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Hugo Boss AG is a German fashion and lifestyle house based in Metzingen that specializes in high-end mens- and womenswear. It is named after its founder Hugo Boss (1885–1948).


Hugo Boss currently has at least 6,102 points of sale in 110 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees.

Products are manufactured in a variety of locations, including the company's own production sites in Izmir, Turkey (the most important production site of HUGO BOSS); Radom, Poland; Morrovalle, Italy; Cleveland, USA; and Metzingen, Germany.

There are two core brands, BOSS and HUGO:

  • Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
  • Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
  • Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
  • Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
  • Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.

Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These...
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