An
implementation intention (II) is a self-regulatory
strategy in the form of an if-then-plan (“If situation X arises, I will perform response Y”) that can lead to better goal attainment. It is subordinate to
goal intentions as it specifies the when, where and how of a goal-directed behavior. The concept of implementation intentions was introduced by the
psychologist Peter Gollwitzer (for a summary see: Gollwitzer, 1999). that implementation intentions help people initiate working towards their
goal and help make the process feel automatic over time.
Concept
Following the argumentation that people generally do have good
intentions but failing to act on them (Orbell&Sheeran, 1998) the essential question is how goal intentions, once set, will more reliably lead to goal-directed behavior and attainment of goals.
Goal achievement normally makes necessary certain goal-directed
behavior. There are various reasons why...
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