India Brand Equity Foundation
(IBEF) is an Indian
organisation that collects, collates and disseminates accurate, comprehensive and current information on India. IBEF is a public-private partnership between the Ministry of Commerce, Government of India and the Confederation of Indian Industry
(CII) with the primary objective of building positive economic perceptions of India globally. IBEF claims to play the following roles in the nation branding campaign of India:
- Forum for brand vision development
- Co-ordinator of strategic marketing initiatives
- India Resource Centre
One of the notable initiatives by IBEF was India’s most ambitious brand-building campaign — "India Everywhere" at the World Economic Forum
’s Annual Meeting in January 2006. For this IBEF worked with multiple partners across sectors to execute the campaign.
Sectors & Industries
IBEF is a huge resource centre on financial, insurance and banking systems of India, major growth areas such as biotechnology, IT and software, major investments into different states of India.
IBEF is administerd by a board of trustee consisting of secretaries of several departments of the Government of India and top executives of several Indian companies.
Aparna Dutt Sharma is the CEO of IBEF
- India Brand Equity Foundation (IBEF) is a public-private partnership between the Ministry of Commerce and Industry, Government of India, and the Confederation of Indian......