, a division of Omnicom
, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming. Today, Interbrand is amongst the largest brand consultancies and has grown to include 40 offices in 25 countries.
Interbrand was founded by John Murphy, a native of Essex in the United Kingdom. His interest in branding design began while working in the corporate planning and marketing department at Dunlop Corporation, a leader in the tire industry.
In 1974, Murphy decided to leave Dunlop and along with his wife opened Novamark, a product-naming consultancy. In 1979, to the benefit of its growing client roster, Novamark opened an office in New York, but under the name Interbrand. The new name reflected a shift in the company's offerings. No longer focused on naming and registering trademarks alone, the company was now involved in the more encompassing activity of brand strategy and design.
Throughout the 1970s and 1980s international offices were opened, including Tokyo and Frankfurt, Milan, Los Angeles, and Melbourne - all offering a full range of branding services: brand valuation, new product development, naming, legal searches, and graphic design.
In 1993, Interbrand was acquired by the Omnicom Group, and throughout the 1990s and... Read More