The International Indian Film Academy Awards, also known as the IIFA Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year. This award ceremony has been organised by Wizcraft International Entertainment Pvt Ltd – one of India’s premier event management and entertainment agencies - since its inception.
The first awards were presented in 2000 at The Millennium Dome in London, United Kingdom. From then on the awards were held at locations around the world signifying the international success of Bollywood. The award ceremonies are held in various places around the world:
These awards honour films from the previous calendar year. Amitabh Bachchan has been the Brand Ambassador of the IIFA until 2010 where he resigned from the post due to much controversy about holding that year's ceremony in Sri Lanka, and appointed Salman Khan.