The Interpublic Group of Companies, Inc. (IPG)
() is one of the big four global advertising
holding companies (the others being Omnicom
). Headquartered in New York City, it has 40,000 employees and reported full−year revenues of US$6 billion for 2009. Its subsidiaries specialize in consumer advertising, interactive marketing, media planning and buying, public relations and other specialized disciplines like sports and event marketing. The company’s current chairman and CEO is Michael I. Roth.
As an advertising holding company
, Interpublic sets company-wide financial objectives and corporate strategy
, directs collaborative inter-agency programs, establishes fiscal management and operational controls, guides personnel policy, conducts investor relations
and initiates, manages and approves mergers and acquisitions
. In addition, it provides limited centralized functional services that offer its companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
Interpublic Group’s lineage goes back to the 1870s. Foote Cone and Belding
, now part of Draftfcb
, is one of the United States’ earliest advertising agencies. Alfred W. Erickson and Harrison K. McCann set up shops under their names in 1902 and 1911, respectively. Lintas
, founded in 1929 as the in-house... Read More