Ipsos MORI

Ipsos MORI

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Ipsos MORI

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Ipsos MORI is the second largest market research organisation in the United Kingdom, formed by a merger of Ipsos UK and MORI, two of the Britain's leading survey companies in October 2005. Ipsos MORI conduct surveys for a wide range of major organisations as well as other market research agencies.

Ipsos MORI's Social Research Institute works extensively for Government of the United Kingdom, looking at public attitudes to key public services, and so informing social policy. Issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in mass media, brand loyalty, marketing and advertising research. The organisation maintains a freely available archive of opinion polls and public attitude research from 1970 onwards on its UK website.

Ipsos MORI have offices all over the UK. Their call centres are in Edinburgh and London as well as one in Johannesburg, South Africa.

History

Ipsos is one of the largest survey research organisations in the world, with offices in more than 60 countries, founded in the mid 1970s in France by Didier Truchot and Jean Marc Lech.

In 1946, Mark Abrams formed a market Research company called RSL, which operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK. MORI (Market & Opinion Research International)...
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