Irish Daily Mail

The Irish Daily Mail is a newspaper published in the Republic of Ireland and Northern Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. RTE News (The 2009 price is one euro). The aim of this strategy was to attract readers away from the Irish Independent.Dan Milmo , The Guardian, 7 February 2006, accessed 5 September 2006

Despite initially promising sales, some commentators had claimed that the newspaper's circulation has fallen by 2006,Cristina Odone, The Guardian, 28 August 2006, accessed 5 September 2006Ted Verity , The Guardian, 31 August 2006, accessed 4 October 2007 On Saturday May 1, 2010, following the death of Gerry Ryan and aided by a promotional CD, the paper sold 75,000 copies - the highest circulation figure since July 2008.

British media analyst Roy Greenslade argued...
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