() is a Japanese multinational beverage company specializing in tea production, distribution, and sales. ITO EN is the largest green tea distributor in Japan. Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth largest soft drink producer in Japan, after Coca Cola group, Suntory Beverage, and Kirin Beverage, but this is expected to change in the coming months, as Ito En has been gaining market-share with respect to Kirin. Ito En also produces private label beverages for various retailers in Japan.
As a result of the 2011 Tōhoku earthquake and tsunami, Ito En is currently using the slogan at the end of its television commercials to show its deepest sympathies to customers who lost their families in the earthquake.
ITO EN (North America) Inc.
ITO EN (North America) Inc. was founded in May 2001 and simultaneously entered the beverage wholesale, retail, and restaurant industries. In 2002, the Teas' Tea line of unsweetened bottled teas was launched as ITO EN's main product line for North America. A flagship store containing the ITO EN New York store and KAI Restaurant was opened on New York's Madison Avenue.