Associated with the music management company Winterman & Goldstein and Ivy League Music publishing, Ivy League is the creation of Cameron Emerson-Elliot (now in Youth Group), Peter Lusty and James Roden (now in The City Lights) of The John Reed Club in 1997. Three partners from management company Winterman & Goldstein, Pete Lusty (John Reed Club), Andy Kelly (Glide) and Andy Cassell (formerly from Youth Group) then took up the label in 1998.
Ivy League's first significant success was with Youth Group. Ivy League subsequently reached prominence with both Josh Pyke and the Red Riders on the label and via the sister company - Winterman & Golstein management - with The Vines, Jet and The Sleepy Jackson.