J. D. Power and Associates

J.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from car to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. It was ISO 9001 certified in 2002. The company is a business unit of the Information and Media Group of McGraw-Hill, who purchased it from James David Power III in April 2005. The firm is headquartered in Thousand Oaks, California."." U.S. Census Bureau. Retrieved on August 22, 2009.

History

J.D. Power began moving its employees from its former headquarters location in Agoura Hills, California to its current headquarters in the Westlake section of Thousand Oaks in the weekend after April 11, 2002."." Los Angeles Times. April 11, 2002. B3. Retrieved on August 22, 2009.

Marketing research

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