Jack and Jill (magazine)

Jack and Jill is a bimonthly American magazine for children 7 to 10 years old which takes its title from the nursery rhyme of the same name. It features stories and educational activities.

The magazine was launched by Curtis Publishing Company in 1938 and was the first addition to the Curtis line of magazines since it purchased Country Gentleman in 1911. The first editor of Jack and Jill was Ada Campbell Rose daughter-in-law of Philip Sheridan Rose, the editor of Country Gentleman. "Jack and Jill". Time. Oct. 24, 1938. The magazine's circulation grew to half a million before newsstand sales (but not subscriptions) were suspended during World War II due to paper shortages. Newsstand sales returned in 1948. "". Time, November 8, 1948. U.S. copyright renewals: , , , , ."Ada Campbell Rose, Began Jack and Jill Magazine in '38", The New York Times, February 14, 1976, p. 28.

The magazine began to accept outside advertising in 1962.Peter Bart, "Advertising: Jack and Jill to Sell With Zeal", The New York Times, November 28, 1962, p. 61. Today the magazine is one of three children's magazines published by the Saturday Evening Post Society. In mid-2009 Children's Digest merged with Jack and Jill. Also published by the Saturday Evening Post are Humpty Dumpty Magazine (the "sister" magazine to Jack...
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