Jake Zim

Jake Zim is the senior Vice President of Digital Marketing for Sony Pictures Entertainment. Zim heads up the team responsible for digital creative and digital brand strategy, overseeing their work across the domestic slate. Projects that Zim directly manages include the next installments of the James Bond franchise as well as Men in Black III, 21 Jump Street and Total Recall, among others.

Career history

Prior to joining Sony, Zim was Vice President, Digital Marketing at Twentieth Century Fox charged with overseeing the development and execution of Fox’s online, web and mobile marketing campaigns for domestic theatrical releases. He led the digital marketing strategy for Avatar, including the record-breaking launch of the trailer on Apple Trailers, which received over 4 million streams in 24 hours.. He also led the strategies for Wolverine, Night at the Museum: Battle of the Smithsonian, Dawn of the Dinosaurs, The Squeakquel, Date Night, The A-Team, Predators, Wall Street: Money Never Sleeps, Unstoppable, The Chronicles of Narnia: The Voyage of the Dawn Treader, and, most recently, Rio. For that film, he spearheaded the marketing integration of the Angry Birds Rio game app with mobile developer Rovio. Angry Birds Rio launched in March 2011 as the #1 app in the iTunes app store.<ref...
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