Dazed & Confused was first published when Hack was a student at the London College of Printing. The magazine became popular during the mid 90s covering British music, art, fashion and film. The editorial approach combined contemporary art projects with issue-based fashion photography and interviews with international figures. Early cover stars profiled by Hack included Björk, Harmony Korine, and David Bowie who contributed to the magazine over the years/
In 1999 Hack and Rankin founded Dazed Film & TV, a production company that would produce the first mast-head television broadcast ever, the four hour special Renegade TV Gets Dazed, for Channel 4.