JLO by Jennifer Lopez

JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of Jennifer Lopez's life. The line includes many different types of clothing for young and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, watches and footwear. Besides JLO by Jennifer Lopez, Sweetface and JustSweet are also other clothing lines owned by Lopez and it is licensed by the Warnaco Group. The company partnered with Tommy Hilfiger's brother Andy Hilfiger's firm in November 2003.Outside the USA, Jennifer Lopez sells her clothes in 38 freestanding stores and in 40 countries.

Rebranding

In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet". J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008.

Partnership with Kohl's

Jennifer Lopez and her husband, Marc Anthony have set up a partnership with Kohl's. The line will have clothes, shoes, accessories and a home collection as well. Lopez's part of the line will be for women while Anthony's will be for...
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