Juan Valdez drinks Costa Rican coffee

Juan Valdez drinks Costa Rican coffee () is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedcafé), drinks coffee from Costa Rica. In Costa Rica, the slogan is popular on bumper stickers. The slogan prompted a lawsuit for the first time in 2006, when Federación Nacional de Cafeteros de Colombia sued Café Britt following a t-shirt dispute.

History

The origins of the slogan are unclear. Juan Valdez has appeared in advertisements for Colombian coffee since 1959. Jaime Daremblum, then-Costa Rican ambassador to the United States, used the phrase in a 1999 speech.A.M. Costa Rica. 2006, May 11. "." Vol. 6. No. 93.

Apparently the message about Juan Valdez as a drinker of Costa Rican coffee was attributed to José Duval, a New York based actor, who was the first Juan Valdez.A.M. Costa Rica. 2006, May 11. "." Vol. 6. No. 93.

Legal disputes

In 2006, The Federación Nacional de Cafeteros de Colombia received an injunction preventing the Costa Rican company Café Britt from selling t-shirts with the slogan. Fedcafé then filed a $1 million lawsuit on July 7, 2006 after Café Britt refused to sign a contract, stating that...
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