K. S. Rama Rao

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K. S. Rama Rao is a Tollywood producer who established the Creative Commercials banner and has produced a number of popular films, including Mounageetam, Abhilasha, Rakshasudu, Chanti, Matrudevobhava, and Swarna Kamalam.

Background

K.S Rama Rao is from Vijayawada, India, where his father was the owner of a textile business. As a child, Rama Rao would go to the nearby theatres to enjoy the films of the day. Vijayawada was a hub for the film industry, and many of his friends were sons of theatre owners, enabling him to see films for free. On a trip to Madras in 1967, Rama Rao was introduced to director K. Raghavendra Rao. By the end of 1970, Rama Rao had worked on three films with him.

Film career

From early in his career, Rama Rao was an ardent fan of Puttanna. When Rama Rao heard he was making the film Nannu Preminchu entirely with newcomers, Rama Rao went to him and bought the rights with fifty thousand rupees borrowed from a friend and drawn from the recently opened Hong Kong Bank. For publicity, Rama Rao created newspaper and radio ads asking people when they wanted the film released. While this generated substantial curiosity, the film itself was considered a failure....
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