Kantar Group

Kantar Group

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Kantar Group

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Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines. Eric Salama is the current Chief Executive Officer.

The group claims its services are used by over half of the Fortune Top 500 companies. It was the second largest global market research company in 2009, with annual revenue of about $1 billion. It is consistently a Honomichl Top 50 company in the U.S.

Top 9 of the Market Research Sector 2009

Millward Brown Group

Millward Brown Group (MBG); based in New York, New York, was founded in Warwick, England in 1973 and acquired by WPP Group in 1989. Millward Brown provides qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compile the Music and Video Charts on behalf of The Official Charts Company. They took over the contract from......
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