(formerly TNS Worldpanel
) is an international company leader in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group
the Market Research, Information and Consultancy Division of WPP
Through market monitoring, advanced analytics and tailored market research solutions, Kantar Worldpanel analyses what people buy, what they consume and the attitudes behind this behaviour
. Their clients include brand owners, private label manufacturers, Meat, Fruit and Vegetable suppliers, retailers, market analysts and government organisations.
Kantar Worldpanel has a team of 3.000 and services covering more than 50 countries with direct ownership or through partners. They work in fields such as FMCG
, impulse products, beauty and personal care
, baby, telecommunications and entertainment.
- Consumer Panels are a research technique for measuring markets that use the same sample of respondents on a continuous basis. This research technique benefits from a number of very special features to be the most efficient way to measure markets and behaviours accurately.
- Using large sample sizes with the same respondents over time gives the best possible quality of consumer panel information and data, in both absolute terms and in trend.
- Because the information is collected on an ongoing basis, the panellists do not need to use recall to remember their behaviour.
- As the sample is fixed, any change in behaviour from......