The KFC Twenty20 Big Bash
was the domestic Twenty20 cricket
competition in Australia
. The competition is organised by Cricket Australia
, and sponsored by fast food chicken outlet KFC
. Australia was slower to pick up the format of Twenty20 cricket than other countries such as England
and South Africa
, but eventually established a league amongst the domestic Australian sides in 2005. The inception of the domestic Twenty20 competition was hailed as one of the games biggest innovations in Australia since the advent of World Series Cricket
nearly 30 years previously.
As in other countries, Australia has taken a light-hearted high entertainment approach to the domestic Twenty20 competition, with cheerleaders, DJs, and nicknames all being features. The crowd are encouraged to wear fancy dress, and create a carnival atmosphere. Big hitting and fast scoring is a notable feature, and encourages crowd involvement. The format has proved highly popular with crowds in excess of 10,000 for games even during the working week. From the 2008–09 season, the top two teams qualified for the Champions League Twenty20
After the 2010–11 season, the tournament was replaced with the Big Bash League
, which has eight teams in which private investors could be allowed to buy a 33% stake.