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KFWB is a Los Angeles, California AM radio station operating on 980 kHz with 5,000 watts of power from a transmitter site near Lincoln Park (East Los Angeles). The station had a mostly all-news format from 1968 until September 8, 2009, after which it converted to a news-talk format. KFWB is owned and operated by CBS Radio.


The station's history goes back to 1925, when it was launched by Sam Warner, the founder of Warner Brothers. The station launched the careers of such stars as Ronald Reagan and Bing Crosby. The station was the first to broadcast the annual Rose Parade in Pasadena, California.

Although some think its call letters stand for Keep Filming Warner Bros., actually the callsign was sequentially issued by the Department of Commerce, predecessor to the FCC (March 1925) at the same time as KFWA in Ogden Utah (Feb 1925) and KFWC for San Bernardino (also Feb 1925).

A 1940 Merrie Melodies cartoon, produced by Warner Bros. (and directed by Chuck Jones), entitled "Bedtime for Sniffles," has Sniffles the mouse trying to stay awake for Santa Claus, and a radio announcer signs off for the night identifying the station as KFWB. Another cartoon of the same year, "The Timid Toreador," co-directed by Bob Clampett, shows an announcer broadcasting on this station. (A good trick, since the action takes place in Mexico, which has a totally...
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